Failure Decoded
Failure Decoded
8 Failed Startups in 6 Years with Landon Sanford
Landon Sanford is a serial entrepreneur, an ex-YCombinator/Sequoia backed founder & ex-Googler who joins us to talk about his love of building things, launching ventures, his experience with raising funds and failure.
Show Notes:
0:35 - Landon’s viral LinkedIn post about launching 8 startups in 6 years
1:52 - Landon talks about some of the industries he’s worked in
3:00 - Shamsiya introduces Landon
5:26 - Landon’s advice for raising funds
7:45 - Raising money vs bootstrapping
8:55 - Being a non-technical founder
10:15 - Classic entrepreneurial mistakes and finding product market fit
12:55 - Landon’s experience being the first hire at Maven
15:28 - Validating startup ideas
16:30 - Experience with failure and mindset
20:20 - Skill set for overcoming failure
24:18 - Landon talks about his podcast and interviews with senior citizens and terminally ill patients
28:00 - Landon’s experience at YCombinator
29:23 - Founder houses
32:51 - Personal branding and building credibility in the startup community
35:52 - What mistakes Landon is seeing among new entrepreneurs
39:00 - Pitching to investors and differentiating yourself
41:14 - What Landon is working on currently
43:19 - Where you can find Landon on social media
Links:
Follow Landon Sanford on Linkedin & Twitter
Current venture: Arwen
Personal portfolio
Failure Decoded
Failure Decoded Instagram
Your Hosts:
Shamsiya
Rachel
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[rachel]: we kind of both heard your
story separately and then she's like
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[rachel]: i just reached out to someone named
landon sandford i was like oh my
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[rachel]: god that's the guy that Linkedin post
that went viral about having was it eight
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[rachel]: eight failed startups in six years so
like we definitely have to talk to him
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[rachel]: that's like perfect
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[rachel]: content like for our show so i
don't know you want to give a brief
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[rachel]: background
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[rachel]: on how that happened that's a lot
of startups and such a short amount of
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[rachel]: time like
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[rachel]: that's like that's a feat in itself
even
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[rachel]: just starting that many businesses
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[landon]: that's too many ideally it should
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[landon]: just be one start
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[rachel]: yeah
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[landon]: up and then
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[landon]: that's it you just keep going after
that
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[rachel]: right
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[shamsiya]: you believe that?
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[landon]: maybe maybe not i mean i do
think like failing like before success also
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[landon]: helps i think you be a better
entree in terms of being able to better
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[landon]: relate with a lot of unlike it
i think it's an average of three point
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[landon]: four
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[shamsiya]: yeah
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[landon]: failures before success for the average entree
so i think
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[landon]: i think going through that
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[landon]: does kind of like better he be
empathized with others kind of go through the
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[landon]: process as maybe if you have your
first his right out of the gate first
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[landon]: win i mean i don't know pros
and cons of both
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[rachel]: for sure so okay
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[rachel]: so i know you're in web three
currently did those other startups where they in
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[rachel]: the
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[rachel]: same industry have you been in a
bunch of
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[rachel]: different industries what's the story there
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[landon]: bunch of different industries now happy to
give kind of like the quick
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[landon]: kind of high level rundown
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[landon]: basically i guess right out
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[landon]: of college i started my first company
i actually did one in high school too
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[landon]: in terms of like the first thing
i did
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[landon]: was just friend and i we grew
up in the island selevansisland and charleston and
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[landon]: we put signs on the front of
our golf cart that said beach
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[landon]: and back shell services tips accepted and
we did people from their car getting all
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[landon]: this stuff to the beach and then
eventually after college started my first thing and
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[landon]: that was like a like a kind
of like social travel ap so the thought
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[landon]: process was like a hybrid between yelp and
trip advisor and instagram where you could see
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[landon]: recommendations from friends
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[landon]: or from experts of
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[landon]: places you wanted to go so i
co founded with the youngest american to go
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[landon]: to every country in the world
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[landon]: he got asked constantly
for recommendations and things like that so you
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[landon]: could follow him or you can follow
me and see or listen favorite places or
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[landon]: list of favorite restaurants in brooklyn or
things like that then google then another start
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[landon]: up and then more startups after that
so that's
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[landon]: kind of the short version of everything
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[shamsiya]: so i
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[shamsiya]: think
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[shamsiya]: it's
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[shamsiya]: a good
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[shamsiya]: time
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[shamsiya]: for
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[shamsiya]: me
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[shamsiya]: to
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[shamsiya]: actually
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[shamsiya]: officially
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[shamsiya]: introduce you
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[shamsiya]: landon we are
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[shamsiya]: in
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[shamsiya]: conversation
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[landon]: in conversation
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[shamsiya]: with landon
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[shamsiya]: sandford
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[shamsiya]: who is a
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[landon]: is
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[shamsiya]: serial
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[shamsiya]: startup founder and x ycombinator
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[shamsiya]: and ex-google
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[shamsiya]: who is here
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[shamsiya]: to
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[shamsiya]: talk about
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[shamsiya]: him
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[shamsiya]: love of
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[shamsiya]: building things launching ventures raising funds
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[shamsiya]: and his portfolio is amazing because he's
managed to get investments from hubspot, plated
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[shamsiya]: for score and more
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[shamsiya]: known for
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[shamsiya]: his leadership skills and has assembled s
and advisory boards and brought on some very
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[shamsiya]: interesting
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[shamsiya]: people on his board he is a
life enthusiast and there's no surprises here that
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[shamsiya]: he has his own podcast that he
hosts and talks to people
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[shamsiya]: and brings to
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[shamsiya]: his in stories of wisdom and life
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[shamsiya]: who have lived life very deeply
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[landon]: very
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[shamsiya]: and want to share it
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[shamsiya]: with people so thank you
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[landon]: thank
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[landon]: you
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[shamsiya]: for being
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[shamsiya]: here
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[shamsiya]: but
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[shamsiya]: what's most interesting as his post on
linkedin went viral where he talks about how
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[shamsiya]: he started eight startups
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[shamsiya]: and six years which failed and this
has sparked
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[shamsiya]: amazing conversation
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[shamsiya]: which and i
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[shamsiya]: was
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[shamsiya]: just like
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[shamsiya]: we
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[shamsiya]: have him
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[landon]: have
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[shamsiya]: here because we want
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[landon]: we
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[shamsiya]: to
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[landon]: want
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[shamsiya]: know
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[landon]: to know
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[shamsiya]: what it is about failure that we
do
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[landon]: we
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[shamsiya]: not
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[landon]: do
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[shamsiya]: know thank you and
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[landon]: thanks for having me
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[shamsiya]: okay
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[rachel]: all right so to kick it off
you want us to give
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[landon]: get
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[rachel]: us a
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[shamsiya]: oh
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[rachel]: quick just brief background in your
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[landon]: yeah
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[rachel]: own words about your journey and kind
of how you got to where you are
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[rachel]: now
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[landon]: sure i guess i guess th the
kind of like high high level overview is
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[landon]: group and arleon
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[landon]: went vatable started a company right out
of college raised one
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[landon]: point five million for that then worked
at google then left that and was the
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[landon]: first hired to start up called mavin
that raised twenty five million from andreessen horowitz
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[landon]: um then did a start up called
compose AI went through ycominator with that and
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[landon]: raised money from sequoia and craft and
some others and did some other startups kind
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[landon]: of like in the middle of there
in terms of some that i didn't raise
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[landon]: money on and then i've now raised
one point two five million on a more
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[landon]: recent venture just earlier this year so
high levels kind of start up to corporate
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[landon]: and then back to start up and
i think i'm on the unemployable past
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[landon]: from now on so
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[landon]: we'll see
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[shamsiya]: what's your
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[shamsiya]: background
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[shamsiya]: in education
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[landon]: so background and educate i studied political
science which i have not used yet and
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[shamsiya]: oh
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[landon]: i guess a non technical background
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[shamsiya]: yeah
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[landon]: so i guess on the teams i
mainly do the fund raising the team building
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[landon]: more recent product management has been my
focus
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[rachel]: yeah it sounds like you have a
lot of experience with
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[rachel]: venture back startups so do you
have any advice there for how people can
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[rachel]: navigate that i mean it's hard to
even get investment for one startup let
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[rachel]: alone doing it several times so you're
clearly on to something
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[landon]: well
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[landon]: i think i think the
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[landon]: first time you get investment is the
hardest in
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[landon]: terms of like you do you give
it a good shot or ideal if it
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[landon]: succeeds it's easier to you know more
of a play book after that so it
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[landon]: was really tough for me to raise
on my first night i mean it took
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[landon]: a year or two years to to
get going
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[shamsiya]: yeah
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[landon]: um i think eventually you also get
more experience and credibility that you can lean
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[landon]: on in terms of like it when
i graduated i was just recent graduate student
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[landon]: who
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[shamsiya]: yeah
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[landon]: had never done a started before this
is later
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[shamsiya]: oh
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[landon]: on now i'm able to say x
google ycombinator or things like that that
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[landon]: helps yield to credibility to raise funding
so i got me i've got a lot
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[landon]: of like specific types as a as
a rate as it relates to funding i'd
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[landon]: say high level probably main take aways
is i think venture backed entrepreneurship and much
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[landon]: more of that the mike maples kind
of school of thought mike maples is
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[landon]: a vc at flood gate and
he kind of has this term called backcasting
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[landon]: where he says venture back entrepreneurship is
more about time travel
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[landon]: it's more about viewing the future five
years from now coming back to the present
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[landon]: and then building up for that future
where there's more room for differentiation um ideally
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[landon]: it's a fast moving more at a
growing market and and and that's probably one
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[landon]: of the main components in terms of
i didn't get that with my first start
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[landon]: up where i think it was it
was like a travel up where there were
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[landon]: a couple hundred other travel apps was
kind of there wasn't that tail wind in
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[landon]: terms of it was really tough to
raise because differentiate because it felt like very
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[landon]: crowded versus now i do think probably
market was one of the mor important factors
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[landon]: when it comes to um to raising
for a venture back business plenty of businesses
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[landon]: that are also one not venture back
that are boot strapped i think that more
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[landon]: and more envious of that as they
go through the funding process more and more
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[landon]: and also
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[landon]: plenty of businesses that don't follow that
kind of market focus and plenty of other
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[landon]: factors as relates to team and passion
and past experience and things like that that's
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[landon]: kind of like a high level of
view
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[shamsiya]: so why would
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[shamsiya]: you
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[shamsiya]: say that it's better to be bootstrapping
at this point what like the experience been
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[shamsiya]: for you so far tough
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[landon]: well i just think if you can
make money the gate i'd say
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[landon]: like raising money can yield to a
lot of decisions that can be the wrong
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[landon]: decision so with my first start up
when
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[landon]: we raised i hired ten people because
i thought we were on to something and
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[landon]: i think that that wasn't the right
approach in terms of like we we over
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[landon]: explained it too quickly
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[landon]: and we didn't have product market fit
um in term it can yield to thinking
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[landon]: you need to go quickly in some
things that yield a bad decision where it's
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[landon]: bootstrapping i think forces you to
be a bit more disciplined and in terms
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[landon]: of it really does depend on the
way now things like that so probably pros
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[landon]: and cons of both kind of routes
i think both both are great routes in
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[landon]: themselves but totally depends
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[shamsiya]: so would
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[shamsiya]: it be would it
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[shamsiya]: like how is it for you how
did you just start
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[shamsiya]: on with this you have
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[shamsiya]: a political science background
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[shamsiya]: and then
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[shamsiya]: now you're building things i know you
have
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[shamsiya]: taught yourself design
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[shamsiya]: you spent two
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[shamsiya]: years
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[shamsiya]: learning
460
00:10:04,464 --> 00:10:04,764
[shamsiya]: but now
462
00:10:04,924 --> 00:10:06,006
[shamsiya]: do you have a team working
464
00:10:06,086 --> 00:10:06,367
[shamsiya]: for you
465
00:10:06,338 --> 00:10:06,599
[landon]: for you
466
00:10:07,188 --> 00:10:07,529
[shamsiya]: or is
467
00:10:07,442 --> 00:10:07,502
[landon]: or
468
00:10:07,930 --> 00:10:08,691
[shamsiya]: how do you translate
469
00:10:08,304 --> 00:10:08,465
[landon]: do you
470
00:10:08,658 --> 00:10:09,678
[rachel]: yeah
471
00:10:08,711 --> 00:10:12,377
[shamsiya]: your vision to your team be are
you sitting and designing everything because all of
472
00:10:12,397 --> 00:10:14,882
[shamsiya]: the sounds very thick and recording all
of that
473
00:10:16,209 --> 00:10:20,797
[landon]: yes i think that was a something
that that i think i've i've
474
00:10:20,777 --> 00:10:20,920
[shamsiya]: thank
475
00:10:20,957 --> 00:10:21,177
[landon]: learned
476
00:10:20,982 --> 00:10:21,064
[shamsiya]: you
477
00:10:21,218 --> 00:10:22,219
[landon]: more in terms of with
478
00:10:22,226 --> 00:10:22,388
[shamsiya]: yes
479
00:10:22,279 --> 00:10:24,904
[landon]: my first start up i thought i
needed to learn how to code and i
480
00:10:24,964 --> 00:10:29,672
[landon]: started taking coding classes and i thought
being non not having a technical background
481
00:10:29,614 --> 00:10:30,394
[shamsiya]: oh
482
00:10:29,712 --> 00:10:33,538
[landon]: put me at a severe disadvantage and
now i kind of lean more on the
483
00:10:33,578 --> 00:10:37,665
[landon]: reverse in terms like i think you
can either validate ideas or get some traction
484
00:10:37,825 --> 00:10:41,171
[landon]: before before deciding to build anything and
that's why i think product
485
00:10:41,104 --> 00:10:41,914
[shamsiya]: yeah
486
00:10:41,191 --> 00:10:46,339
[landon]: management is an important skill set as
a founder where i love some of the
487
00:10:46,480 --> 00:10:50,787
[landon]: expressions like the whole kind of sell
than build rather than build and sell or
488
00:10:50,887 --> 00:10:55,795
[landon]: selling the ghost where we're even with
compose compose which was to start up the
489
00:10:56,056 --> 00:11:01,084
[landon]: co founded that went through common we
hadn't really built anything when we went in
490
00:11:01,144 --> 00:11:04,510
[landon]: we just launched a like a website
of what the vision was going to be
491
00:11:04,790 --> 00:11:08,296
[landon]: we got number to five on product
times we got a couple of thousand on
492
00:11:08,316 --> 00:11:12,205
[landon]: the weight list and that was enough
to um kind of sort the menu in
493
00:11:12,265 --> 00:11:15,552
[landon]: terms of in terms of it prove
that there was some kind of hopefully prove
494
00:11:15,592 --> 00:11:18,838
[landon]: that there is some kind of demand
there as opposed to with my first start
495
00:11:18,898 --> 00:11:22,704
[landon]: up i thought it needed to be
in secret i thought i immediately went to
496
00:11:22,744 --> 00:11:23,345
[landon]: start building
497
00:11:23,718 --> 00:11:23,899
[rachel]: yes
498
00:11:23,726 --> 00:11:26,551
[landon]: and and things like that rather than
first con users are
499
00:11:26,619 --> 00:11:26,719
[rachel]: ah
500
00:11:26,651 --> 00:11:30,019
[landon]: first trying to get some kind of
feedback whether that's b c or b to
501
00:11:30,079 --> 00:11:30,179
[landon]: be
502
00:11:30,708 --> 00:11:30,948
[rachel]: yeah
503
00:11:30,760 --> 00:11:34,228
[landon]: in terms of just getting initial data
to help and form the product rode map
504
00:11:34,308 --> 00:11:34,608
[landon]: itself
505
00:11:35,705 --> 00:11:36,689
[shamsiya]: okay so you work
506
00:11:36,509 --> 00:11:36,871
[rachel]: it's in
507
00:11:36,870 --> 00:11:38,397
[shamsiya]: in close conjunction with software
508
00:11:38,094 --> 00:11:38,114
[landon]: i
509
00:11:38,457 --> 00:11:39,181
[shamsiya]: engineers right
510
00:11:39,813 --> 00:11:40,015
[landon]: yes
511
00:11:41,096 --> 00:11:41,885
[shamsiya]: okay wait to
512
00:11:44,108 --> 00:11:47,133
[rachel]: no i'm just gonna say it's interesting
that it sounds like i guess it does
513
00:11:47,193 --> 00:11:48,074
[rachel]: happen when you start so many
514
00:11:47,991 --> 00:11:48,011
[landon]: a
515
00:11:48,135 --> 00:11:50,699
[rachel]: businesses but it sounds like ou made
a lot of like the classic mistakes and
516
00:11:50,759 --> 00:11:51,721
[rachel]: now you just have this play boo
517
00:11:51,650 --> 00:11:51,771
[landon]: yeah
518
00:11:51,741 --> 00:11:56,218
[rachel]: you're ike kayweli'm not going to do
that again so i'm curious to know how
519
00:11:56,144 --> 00:11:56,224
[landon]: no
520
00:11:56,398 --> 00:12:00,926
[rachel]: else you try to figure out product
market fit before building a product you mentioned
521
00:12:01,086 --> 00:12:04,612
[rachel]: product hunt for example but is there
any other way you recommend doing
522
00:12:04,460 --> 00:12:04,520
[landon]: the
523
00:12:04,672 --> 00:12:08,988
[rachel]: it is it you know talking to
potential customers or some tips you have there
524
00:12:10,782 --> 00:12:12,966
[landon]: yeah i'll say to your first point
like
525
00:12:13,294 --> 00:12:14,434
[shamsiya]: yeah
526
00:12:13,727 --> 00:12:16,912
[landon]: i definitely feel like my first start
up i made a bunch of the classic
527
00:12:16,973 --> 00:12:20,078
[landon]: mistakes and i feel like i keep
looking back at like past startups and being
528
00:12:20,118 --> 00:12:20,779
[landon]: like i
529
00:12:20,794 --> 00:12:20,875
[shamsiya]: ye
530
00:12:20,839 --> 00:12:24,485
[landon]: was an idiot back then i didn't
know what i was doing and i think
531
00:12:24,545 --> 00:12:24,886
[landon]: that's good
532
00:12:24,847 --> 00:12:24,868
[shamsiya]: i
533
00:12:25,146 --> 00:12:25,487
[landon]: like i hope
534
00:12:25,444 --> 00:12:26,584
[shamsiya]: yeah
535
00:12:25,587 --> 00:12:29,473
[landon]: like five years from now i look
at this conversation or like what i'm building
536
00:12:29,513 --> 00:12:32,378
[landon]: right now and be like had no
idea what it's doing in terms like i
537
00:12:32,418 --> 00:12:35,984
[landon]: think there is compo interest in terms
of just learning whether that's a success or
538
00:12:36,044 --> 00:12:39,330
[landon]: failure like i think even in the
midst of failure you learned things like okay
539
00:12:39,390 --> 00:12:42,275
[landon]: that i'm not doing that again in
terms of like i'm not hiring ten people
540
00:12:42,138 --> 00:12:42,360
[rachel]: oh
541
00:12:42,315 --> 00:12:43,256
[landon]: right away or whatever it might
542
00:12:43,218 --> 00:12:43,461
[rachel]: oh
543
00:12:43,316 --> 00:12:47,103
[landon]: be like and you learned through that
process um in terms of kind of your
544
00:12:47,343 --> 00:12:52,692
[landon]: second point into the question as it
relates to the actual kind of like getting
545
00:12:52,752 --> 00:12:59,243
[landon]: some kind of traction feedback i think
it depends i basically i mean i mean
546
00:12:59,263 --> 00:13:01,387
[landon]: there's plenty of ways to go about
it like i think if you're talking to
547
00:13:01,507 --> 00:13:05,213
[landon]: users i'm now a big believer in
the mom test there's a great book called
548
00:13:05,253 --> 00:13:08,018
[landon]: the mom test that there's a free
p d f of it online if you
549
00:13:08,058 --> 00:13:12,393
[landon]: just google it but with my first
start up i made the mistake of saying
550
00:13:12,454 --> 00:13:12,614
[landon]: okay
551
00:13:12,784 --> 00:13:12,865
[shamsiya]: ah
552
00:13:12,914 --> 00:13:16,220
[landon]: here's my business idea of friends family
whatever what do you think and everyone says
553
00:13:16,540 --> 00:13:21,869
[landon]: they love it and now i instead
just open like ask open ended questions and
554
00:13:22,230 --> 00:13:25,996
[landon]: um or or or even surveys or
things like that but even that of i've
555
00:13:26,036 --> 00:13:29,762
[landon]: heard there's no person contend that kind
of rot in terms of if you're really
556
00:13:29,863 --> 00:13:34,771
[landon]: kind of future leaning it's more of
the forward kind of quote about building a
557
00:13:34,831 --> 00:13:39,779
[landon]: faster course of like maybe you're building
something that is future leading where even if
558
00:13:39,799 --> 00:13:43,786
[landon]: you try to asking questions or try
at interviewing it might not be insightful or
559
00:13:43,846 --> 00:13:46,791
[landon]: helpful so i think i think there's
a few different levers you can
560
00:13:46,834 --> 00:13:47,158
[shamsiya]: oh
561
00:13:46,851 --> 00:13:50,617
[landon]: pull one is just talking to people
and asking open questions or sending surveys i
562
00:13:50,657 --> 00:13:53,702
[landon]: think it just you know you can
try to get a light n v p
563
00:13:53,863 --> 00:13:55,966
[landon]: in the hands of something i'm a
big
564
00:13:55,984 --> 00:13:56,347
[shamsiya]: oh
565
00:13:56,046 --> 00:14:00,033
[landon]: fan of going beyond i reviewed to
me who i worked for he is this
566
00:14:00,073 --> 00:14:04,520
[landon]: kind of philosophy called minimvible testing where
he is a great article on it on
567
00:14:04,640 --> 00:14:08,146
[landon]: first round but pretty much distilling a
start up into like
568
00:14:09,214 --> 00:14:09,396
[shamsiya]: oh
569
00:14:10,150 --> 00:14:14,016
[landon]: the different hypothesis that you need to
prove or disprove and then focusing on them
570
00:14:14,076 --> 00:14:16,981
[landon]: one at a time and using not
using any code to kind of prove or
571
00:14:17,041 --> 00:14:21,889
[landon]: disprove them and he's i mean he's
started three things one worth a billion dollars
572
00:14:22,170 --> 00:14:24,572
[landon]: at twenty five for his most and
he's got like a great kind of like
573
00:14:24,652 --> 00:14:28,176
[landon]: play book on that and that's at
the moment probably what i'm i'm trying to
574
00:14:28,216 --> 00:14:28,897
[landon]: lean towards the most
575
00:14:31,558 --> 00:14:32,541
[rachel]: interesting so you said you worked
576
00:14:32,580 --> 00:14:32,821
[landon]: yeah
577
00:14:32,582 --> 00:14:33,585
[rachel]: for him like in the past
578
00:14:35,540 --> 00:14:38,024
[landon]: i did i was i was his
only hired for a few months for
579
00:14:38,238 --> 00:14:38,461
[rachel]: oh
580
00:14:38,705 --> 00:14:39,927
[landon]: it was called didactic and then
581
00:14:39,978 --> 00:14:40,180
[rachel]: oh
582
00:14:40,007 --> 00:14:46,979
[landon]: became bavin and it's it's doing great
it's kind of like a like an education
583
00:14:47,039 --> 00:14:48,795
[landon]: platform oh
584
00:14:49,028 --> 00:14:51,169
[rachel]: yeah that's really awesome i feel
585
00:14:51,060 --> 00:14:51,160
[landon]: oh
586
00:14:51,189 --> 00:14:54,495
[rachel]: like it's awesome to get those kind
of experiences to work for people like that
587
00:14:54,555 --> 00:14:57,059
[rachel]: i'm sure you learn so much special
you're the only higher i mean i feel
588
00:14:57,079 --> 00:15:01,587
[rachel]: like you're probably doing everything in that
company wearing all the hats so that's super
589
00:15:01,627 --> 00:15:03,824
[rachel]: interesting you got that experience
590
00:15:04,099 --> 00:15:04,279
[landon]: it was
591
00:15:04,204 --> 00:15:04,586
[shamsiya]: oh
592
00:15:04,499 --> 00:15:09,247
[landon]: was really great kind of such seeing
how he approached things and just his just
593
00:15:09,287 --> 00:15:12,197
[landon]: his process for everything it was a
really great learning opportunity
594
00:15:12,794 --> 00:15:17,098
[shamsiya]: what was it that you learned the
most was it just specifically product management product
595
00:15:17,138 --> 00:15:21,523
[shamsiya]: management or something something very spectacular that
you learned through that experience
596
00:15:23,160 --> 00:15:24,001
[landon]: i'd say like a lot of
597
00:15:24,034 --> 00:15:24,673
[shamsiya]: yeah
598
00:15:24,081 --> 00:15:24,622
[landon]: little things
599
00:15:25,038 --> 00:15:25,998
[rachel]: yeah
600
00:15:25,904 --> 00:15:28,148
[landon]: i'd say even even as like
601
00:15:29,044 --> 00:15:29,207
[shamsiya]: yeah
602
00:15:29,750 --> 00:15:33,997
[landon]: as i approach the ideation thing one
thing that he talked talked about as it
603
00:15:34,037 --> 00:15:39,947
[landon]: relates to audiation um is well basically
i've heard like two kind of main school
604
00:15:40,287 --> 00:15:43,352
[landon]: of thoughts when it comes to the
ation in terms of start up bidation i
605
00:15:43,452 --> 00:15:47,439
[landon]: hear one of like you just keep
starting stuff until one works and there's there's
606
00:15:47,459 --> 00:15:50,284
[landon]: a great article from the founder run
the world when she just launched something every
607
00:15:50,344 --> 00:15:53,670
[landon]: month and her eighth thing over the
course of a year was round the word
608
00:15:53,770 --> 00:15:57,195
[landon]: which raised forty million um and it's
kind of like creating our own luck of
609
00:15:57,255 --> 00:16:00,120
[landon]: just like getting stuff out there and
then i've heard of this other school of
610
00:16:00,441 --> 00:16:06,170
[landon]: thought that that gogin talked about and
i think naval talked about naval a vacant
611
00:16:06,631 --> 00:16:11,599
[landon]: where it is basically um spend more
time like really thinking about what you care
612
00:16:11,639 --> 00:16:15,225
[landon]: about and what you're passionate about and
what really excites you in terms like if
613
00:16:15,265 --> 00:16:19,533
[landon]: you are throwing stuff at the wall
like that they might die off in terms
614
00:16:19,573 --> 00:16:24,200
[landon]: like if you're just chasing the next
shiny thing like what industries or things do
615
00:16:24,260 --> 00:16:28,588
[landon]: you really like could you see yourself
spending ten years on i think i like
616
00:16:29,028 --> 00:16:32,695
[landon]: swung that i was very passionate warranted
with my first start up and that's what
617
00:16:32,755 --> 00:16:36,281
[landon]: led to that and then swung more
towards just launching a bunch of stuff and
618
00:16:36,321 --> 00:16:39,626
[landon]: getting out there and now swung back
to kind of what gogo talked about about
619
00:16:39,666 --> 00:16:43,473
[landon]: like like really what can you see
so spending ten years on because because that's
620
00:16:43,493 --> 00:16:47,099
[landon]: what a start up might be like
if it does work you'll spend hopefully like
621
00:16:47,139 --> 00:16:50,544
[landon]: a decade or more on it so
that that was a big take away in
622
00:16:50,564 --> 00:16:54,952
[landon]: terms like he kind of like helps
him thinking as it relates to approaching an
623
00:16:55,032 --> 00:17:00,805
[landon]: idea and then also trying to validate
or distill it down to hypothesis to prove
624
00:17:00,865 --> 00:17:01,767
[landon]: or disprove along the way
625
00:17:03,265 --> 00:17:06,831
[shamsiya]: um so yes the customers are a
good way to alidate your ideas but is
626
00:17:06,871 --> 00:17:11,919
[shamsiya]: there any other particular prototypes protocols that
you follow to alidate your ideas
627
00:17:11,669 --> 00:17:11,689
[landon]: i
628
00:17:12,380 --> 00:17:12,640
[shamsiya]: who is
629
00:17:12,690 --> 00:17:12,710
[landon]: i
630
00:17:12,720 --> 00:17:14,927
[shamsiya]: it that you would go to like
what's your team like
631
00:17:16,240 --> 00:17:20,888
[landon]: i say it depends so like if
it's be to be you know it's ideally
632
00:17:20,968 --> 00:17:26,057
[landon]: it's just through customers it's just through
a potentially putting something up and just selling
633
00:17:26,217 --> 00:17:30,224
[landon]: to actual businesses and talking to them
and seeing if there's like a demand for
634
00:17:30,284 --> 00:17:34,591
[landon]: it if it be to see it
might be through something more of like getting
635
00:17:34,631 --> 00:17:38,197
[landon]: a weight list of product hunt or
whatever it might be but ideally starting with
636
00:17:38,237 --> 00:17:42,003
[landon]: the smallest audience possible um i think
i might that may say when they first
637
00:17:42,043 --> 00:17:45,429
[landon]: start up or thinking oh it's a
travel out anyone's a customer whatever rather than
638
00:17:45,528 --> 00:17:45,811
[rachel]: yeah
639
00:17:45,589 --> 00:17:50,397
[landon]: trying to start with like a nicer
or whatever it might be in a small
640
00:17:50,437 --> 00:17:53,202
[landon]: community so
641
00:17:53,279 --> 00:17:53,380
[rachel]: ah
642
00:17:53,923 --> 00:17:58,671
[landon]: i don't know again everything i take
everything i've done with everything i'm saying with
643
00:17:58,711 --> 00:18:01,115
[landon]: a grain of salt because i haven't
succeeded with a start up so all this
644
00:18:01,215 --> 00:18:05,502
[landon]: stuff that i might be saying might
just be totally you know uh stuff that
645
00:18:05,723 --> 00:18:07,846
[landon]: that i say different things a couple
of years from now
646
00:18:08,554 --> 00:18:09,436
[shamsiya]: actually i
647
00:18:09,468 --> 00:18:09,770
[rachel]: yeah
648
00:18:09,516 --> 00:18:12,200
[shamsiya]: don't get a sense of failure at
all because i feel like what you said
649
00:18:12,380 --> 00:18:16,327
[shamsiya]: is like your knowledge gets compounded and
it's almost like all these startups for you
650
00:18:16,708 --> 00:18:18,591
[shamsiya]: small pivots our
651
00:18:18,433 --> 00:18:18,533
[landon]: he
652
00:18:18,831 --> 00:18:21,756
[shamsiya]: just prototypes something bigger coming because you're
653
00:18:21,699 --> 00:18:21,719
[rachel]: a
654
00:18:21,896 --> 00:18:26,003
[shamsiya]: obviously learning so much and the way
you are building a teams or anything that
655
00:18:26,063 --> 00:18:29,108
[shamsiya]: would you know add on to the
next company it doesn't really seem like a
656
00:18:29,148 --> 00:18:30,951
[shamsiya]: failure but how does it feel to
you why do
657
00:18:30,958 --> 00:18:31,039
[landon]: what
658
00:18:30,991 --> 00:18:31,212
[shamsiya]: you call
659
00:18:31,119 --> 00:18:31,179
[landon]: you
660
00:18:31,252 --> 00:18:31,312
[shamsiya]: it
661
00:18:31,259 --> 00:18:31,379
[landon]: call
662
00:18:31,352 --> 00:18:31,773
[shamsiya]: a failure
663
00:18:31,479 --> 00:18:37,670
[landon]: it no that's a i like the
idea of calling it small pivots maybe i'll
664
00:18:37,710 --> 00:18:43,339
[landon]: steal that and adopt that i don't
think i don't think i think it does
665
00:18:43,359 --> 00:18:47,626
[landon]: depend failure and the definition of that
i guess like more concretely that the two
666
00:18:47,726 --> 00:18:51,613
[landon]: ones that i started that have raised
money are still going just with different co
667
00:18:51,693 --> 00:18:56,822
[landon]: fenders people behind it so i'd say
i pray used the term failer and linked
668
00:18:56,882 --> 00:18:57,222
[landon]: in just because
669
00:18:57,168 --> 00:18:57,390
[rachel]: oh
670
00:18:57,603 --> 00:19:01,529
[landon]: i think on linked in it can
just be discouraging as like an aspiring founder
671
00:19:01,589 --> 00:19:05,716
[landon]: want to be when we see just
a lot of the news is based on
672
00:19:05,977 --> 00:19:10,444
[landon]: you know funding announcements the articles and
and things like that and it can be
673
00:19:11,125 --> 00:19:14,331
[landon]: at least for me like when things
aren't going well it can be discouraging to
674
00:19:14,371 --> 00:19:17,796
[landon]: pop on there and see just like
all that kind of news so so i
675
00:19:17,937 --> 00:19:22,865
[landon]: think i just wanted to be vulnerable
in terms of um whether it's a failrgroup
676
00:19:22,965 --> 00:19:24,608
[landon]: if it like like start up or
or tough
677
00:19:24,607 --> 00:19:24,768
[rachel]: yeah
678
00:19:24,868 --> 00:19:28,134
[landon]: and people even the ones that do
have raised that money i'm sure they had
679
00:19:28,174 --> 00:19:34,082
[landon]: a tough journey like along the way
getting to the i think that was whether
680
00:19:34,262 --> 00:19:37,966
[landon]: a failure pivot like i think it's
the same i think this is a process
681
00:19:38,046 --> 00:19:40,529
[landon]: and ended journey for for any kind
of founder
682
00:19:41,134 --> 00:19:41,995
[shamsiya]: that's actually amazing
683
00:19:41,880 --> 00:19:42,020
[landon]: man
684
00:19:42,055 --> 00:19:45,581
[shamsiya]: mind set because i was reading some
of the comments that come with your post
685
00:19:45,822 --> 00:19:49,308
[shamsiya]: and yes you are very vulnerable but
also the comments that were very harsh and
686
00:19:49,348 --> 00:19:50,329
[shamsiya]: i was like oh my god i
would
687
00:19:50,208 --> 00:19:50,428
[rachel]: yeah
688
00:19:50,389 --> 00:19:55,257
[shamsiya]: not be able to take those properly
do you manage i mean the investors
689
00:19:54,940 --> 00:19:55,281
[landon]: me
690
00:19:55,298 --> 00:19:57,621
[shamsiya]: and all they have their own point
of view and i
691
00:19:57,660 --> 00:19:57,740
[landon]: and
692
00:19:57,681 --> 00:19:57,782
[shamsiya]: was
693
00:19:57,800 --> 00:19:57,840
[landon]: i
694
00:19:57,842 --> 00:19:57,942
[shamsiya]: like
695
00:19:57,900 --> 00:19:57,980
[landon]: was
696
00:19:58,002 --> 00:19:58,142
[shamsiya]: okay
697
00:19:58,040 --> 00:19:58,141
[landon]: like
698
00:19:58,182 --> 00:19:58,363
[shamsiya]: they're
699
00:19:58,381 --> 00:19:58,441
[landon]: the
700
00:19:58,383 --> 00:19:58,944
[shamsiya]: not wrong
701
00:19:58,802 --> 00:19:59,102
[landon]: rong
702
00:19:59,144 --> 00:20:02,469
[shamsiya]: so how does an entrepreneur take this
because everyone has
703
00:20:02,388 --> 00:20:02,648
[landon]: one has
704
00:20:02,510 --> 00:20:05,875
[shamsiya]: to go through that right like how
do you convince them you can't really convince
705
00:20:06,116 --> 00:20:07,818
[shamsiya]: investors that's why we need more
706
00:20:07,696 --> 00:20:07,797
[landon]: need
707
00:20:07,838 --> 00:20:07,899
[shamsiya]: of
708
00:20:07,877 --> 00:20:07,997
[landon]: more
709
00:20:07,939 --> 00:20:08,099
[shamsiya]: these
710
00:20:08,037 --> 00:20:08,277
[landon]: of the
711
00:20:08,179 --> 00:20:08,640
[shamsiya]: stories
712
00:20:08,418 --> 00:20:08,838
[landon]: tories
713
00:20:08,720 --> 00:20:09,020
[shamsiya]: so that
714
00:20:09,059 --> 00:20:09,159
[landon]: that
715
00:20:09,121 --> 00:20:09,301
[shamsiya]: people
716
00:20:09,299 --> 00:20:09,479
[landon]: people
717
00:20:09,421 --> 00:20:09,862
[shamsiya]: understand
718
00:20:09,600 --> 00:20:09,781
[landon]: under
719
00:20:09,882 --> 00:20:12,927
[shamsiya]: that this is what it is this
is what you're investing you're not investing
720
00:20:12,468 --> 00:20:13,248
[rachel]: yeah
721
00:20:12,473 --> 00:20:13,096
[landon]: no investing
722
00:20:13,007 --> 00:20:13,127
[shamsiya]: in a
723
00:20:13,176 --> 00:20:13,236
[landon]: in
724
00:20:13,187 --> 00:20:13,388
[shamsiya]: full
725
00:20:13,297 --> 00:20:13,317
[landon]: a
726
00:20:13,788 --> 00:20:15,010
[shamsiya]: you know of whatever
727
00:20:14,901 --> 00:20:15,181
[landon]: whatever
728
00:20:15,090 --> 00:20:20,140
[shamsiya]: it's like a perfect future for your
company investing in experiments your experimenting investing in
729
00:20:20,340 --> 00:20:22,825
[shamsiya]: ideas so how do you take all
730
00:20:22,780 --> 00:20:22,861
[rachel]: ah
731
00:20:22,865 --> 00:20:24,849
[shamsiya]: of that like yes you're wonder able
but you also
732
00:20:24,777 --> 00:20:24,837
[landon]: you
733
00:20:24,909 --> 00:20:25,109
[shamsiya]: have to
734
00:20:25,138 --> 00:20:25,218
[landon]: have
735
00:20:25,150 --> 00:20:25,390
[shamsiya]: be very
736
00:20:25,258 --> 00:20:25,559
[landon]: to be very
737
00:20:25,470 --> 00:20:25,751
[shamsiya]: strong
738
00:20:25,659 --> 00:20:25,959
[landon]: strong
739
00:20:25,851 --> 00:20:26,552
[shamsiya]: right mentally
740
00:20:27,502 --> 00:20:31,529
[landon]: yeah yeah there was some great comments
on the on the post and then
741
00:20:31,519 --> 00:20:31,600
[rachel]: ah
742
00:20:31,629 --> 00:20:33,272
[landon]: some some harsher ones i think someone
was
743
00:20:33,272 --> 00:20:33,373
[shamsiya]: yeah
744
00:20:33,312 --> 00:20:37,939
[landon]: also claricclarification in terms of um like
eight and six years sounds like a lot
745
00:20:38,240 --> 00:20:41,565
[landon]: and it's really it's more like three
in terms of three ventured back to kind
746
00:20:41,625 --> 00:20:45,452
[landon]: of ones and also unique in terms
of the space i'm focused on where a
747
00:20:45,512 --> 00:20:48,577
[landon]: lot of the things i've done have
either been a or social platforms and social
748
00:20:48,637 --> 00:20:53,325
[landon]: platforms i think or most usually the
play book is like a studio model where
749
00:20:53,445 --> 00:20:56,530
[landon]: were you launch things quickly and kind
of get things out which is what the
750
00:20:56,570 --> 00:21:00,457
[landon]: founders of clubhouse and some others did
rather than just kind of like doing one
751
00:21:00,497 --> 00:21:05,585
[landon]: thing and adding features to it so
but yeah i guess in terms of u
752
00:21:06,928 --> 00:21:12,016
[landon]: uh you know vulnerability plus strength i
think both of those are kind of needed
753
00:21:12,116 --> 00:21:17,980
[landon]: for for any founder in terms of
you both have to be have to be
754
00:21:18,020 --> 00:21:21,887
[landon]: able to like have to be able
to sell and also like be passionate in
755
00:21:21,947 --> 00:21:26,514
[landon]: terms of convincing investors to join if
you are raising money or even a team
756
00:21:27,015 --> 00:21:30,481
[landon]: there's an opportunity lost for any potential
team mate to join and having to kind
757
00:21:30,521 --> 00:21:35,070
[landon]: of convince them on your vision and
why it might work as opposed to them
758
00:21:35,131 --> 00:21:38,297
[landon]: joining like a bigger company but you
also need to be vulnerable in the sense
759
00:21:38,537 --> 00:21:44,347
[landon]: of like knowing when to pivot or
versus persevere or knowing when to try a
760
00:21:44,367 --> 00:21:47,352
[landon]: different market and i think that balance
is just a really tough line and it's
761
00:21:47,432 --> 00:21:51,399
[landon]: one that i haven't cracked in terms
of just trying to trying to like you
762
00:21:51,439 --> 00:21:51,559
[landon]: know
763
00:21:51,588 --> 00:21:51,608
[rachel]: m
764
00:21:52,301 --> 00:21:54,468
[landon]: get to that that point of eventual
success
765
00:21:56,788 --> 00:21:59,675
[rachel]: i'd love to hear what you think
your best skill set is
766
00:21:59,730 --> 00:21:59,971
[landon]: oh
767
00:21:59,795 --> 00:22:05,469
[rachel]: for overcoming all these failures because you
clearly have something that keeps pushing forward and
768
00:22:05,489 --> 00:22:08,033
[rachel]: you know you just take the failure
with grace and you keep launching the next
769
00:22:08,113 --> 00:22:11,018
[rachel]: thing i think a lot of people
the handle like one major failure and they
770
00:22:11,078 --> 00:22:13,082
[rachel]: just kind of give up after that
like i know you kind of said you
771
00:22:13,122 --> 00:22:17,791
[rachel]: went start up corporate but something pushed
you back into ntrupreneur ship so what do
772
00:22:17,831 --> 00:22:20,820
[rachel]: you think it is about you know
maybe it is mind set or skill set
773
00:22:20,920 --> 00:22:22,545
[rachel]: that enables you to do that
774
00:22:23,731 --> 00:22:23,931
[landon]: yeah
775
00:22:24,184 --> 00:22:24,844
[shamsiya]: yeah
776
00:22:24,272 --> 00:22:28,599
[landon]: that's hat's it's a great question because
i think i think there's a mix of
777
00:22:28,659 --> 00:22:31,243
[landon]: things one there's a quote from naval
ravecant
778
00:22:31,095 --> 00:22:31,176
[shamsiya]: we
779
00:22:31,303 --> 00:22:34,889
[landon]: that says you know once once you
started something
780
00:22:34,714 --> 00:22:34,995
[shamsiya]: oh
781
00:22:35,110 --> 00:22:38,816
[landon]: it can make a person unemployable or
something along those lines in terms of like
782
00:22:38,876 --> 00:22:43,303
[landon]: when i enjoyed google and i do
think it's a great team and company but
783
00:22:44,025 --> 00:22:50,535
[landon]: i missed the excitement and the the
passion of startups in terms of um like
784
00:22:50,656 --> 00:22:53,901
[landon]: even though my first one sara i
still enjoyed it like i still really enjoyed
785
00:22:53,941 --> 00:22:58,128
[landon]: the actual process of going through it
so i think i'm even when i was
786
00:22:58,148 --> 00:23:02,017
[landon]: reading some of the comments from my
post recently i think there's a misconception that
787
00:23:02,117 --> 00:23:06,996
[landon]: like i'd only enjoy it if i
succeed like i still enjoy the actual process
788
00:23:07,036 --> 00:23:11,343
[landon]: of starting start up and so even
if it doesn't succeed like um or if
789
00:23:11,403 --> 00:23:15,330
[landon]: it's twenty years like i like the
journey terms like i like the processes starting
790
00:23:15,350 --> 00:23:20,298
[landon]: stuff and i like you know things
going going creating something from nothing and the
791
00:23:21,260 --> 00:23:24,605
[landon]: variety and wearing a lot of different
hats and the passionate excitement like i think
792
00:23:24,666 --> 00:23:28,612
[landon]: that's kind of one component where if
something we're like i hated it but it
793
00:23:28,672 --> 00:23:32,579
[landon]: was just to try to get some
kind of you know potentially great result at
794
00:23:32,619 --> 00:23:37,387
[landon]: the end that probably by a tough
for sell versus this like i like the
795
00:23:37,427 --> 00:23:40,412
[landon]: work a lot more than the corporate
jobs or things like that that i've done
796
00:23:41,855 --> 00:23:46,664
[landon]: that that might be different for different
people i'd say that's one aspect i'd say
797
00:23:47,045 --> 00:23:52,622
[landon]: another aspect is like i i'm still
in my twenties and i think it's a
798
00:23:52,662 --> 00:23:57,766
[landon]: great time to take risks i don't
have a house or kids or anything like
799
00:23:57,786 --> 00:24:02,230
[landon]: that and i think it's a great
time to take risks but it's also i
800
00:24:02,270 --> 00:24:09,703
[landon]: think we as humans we kind of
view we can tend of view failure as
801
00:24:09,783 --> 00:24:13,809
[landon]: bigger than it could be in terms
like i think the downside is less pretty
802
00:24:13,970 --> 00:24:18,592
[landon]: in startups then some people think in
terms of a lot of times it's easy
803
00:24:18,652 --> 00:24:22,158
[landon]: to view the short term potential risks
of like okay well what if this start
804
00:24:22,198 --> 00:24:24,282
[landon]: up fails m i going to lose
my house or m i never goin be
805
00:24:24,302 --> 00:24:28,348
[landon]: able to get a job again or
something like that i actually really you got
806
00:24:28,428 --> 00:24:32,315
[landon]: tried about it with my i start
up where part of the reason i started
807
00:24:32,335 --> 00:24:35,961
[landon]: to start up was i didn't i
didn't have a job lined up i got
808
00:24:36,001 --> 00:24:39,567
[landon]: denied from google things like that but
then after failing that start up i got
809
00:24:39,647 --> 00:24:44,595
[landon]: a job a google in terms of
me more employable um but even outside of
810
00:24:44,635 --> 00:24:48,582
[landon]: distorter like like i think the big
risk is regret and part of this was
811
00:24:48,682 --> 00:24:54,692
[landon]: from my podcast was based on talking
a lot of senior citizens and people terminal
812
00:24:54,732 --> 00:25:00,141
[landon]: illnesses people in their death bed and
hearing some of them talk about wishing they
813
00:25:00,201 --> 00:25:06,792
[landon]: did something different were regretting not doing
something that they really like dog or something
814
00:25:06,832 --> 00:25:11,500
[landon]: that they wanted to do a few
conversations in particular just had a big impact
815
00:25:11,600 --> 00:25:15,186
[landon]: on me and so i think part
of it is that i view i view
816
00:25:15,287 --> 00:25:20,876
[landon]: regret as the bigger thing to fear
failure in terms of for me it's more
817
00:25:20,896 --> 00:25:25,744
[landon]: terrifying to be you know play it
safe and then and then be eighty and
818
00:25:25,784 --> 00:25:28,969
[landon]: wonder what if what if i'd kept
going what if i'd started one more thing
819
00:25:29,150 --> 00:25:33,377
[landon]: that thing was the one and whatever
whatever like that's that's kind of i guess
820
00:25:33,677 --> 00:25:34,258
[landon]: a shift in mind
821
00:25:34,158 --> 00:25:34,938
[rachel]: yeah
822
00:25:34,298 --> 00:25:38,976
[landon]: site that i've had i think mainly
from talking with some senior citizens so i'd
823
00:25:39,036 --> 00:25:42,462
[landon]: say in general like there is still
perseverance and tenacity needed this in the founder
824
00:25:42,502 --> 00:25:46,849
[landon]: journey but i enjoy it and even
it doesn't work out like i still find
825
00:25:46,909 --> 00:25:52,184
[landon]: it fun and i still i don't
think the downside is that is that bad
826
00:25:52,365 --> 00:25:52,866
[landon]: at the end of the day
827
00:25:54,515 --> 00:25:54,757
[shamsiya]: okay
828
00:25:55,079 --> 00:25:55,179
[rachel]: i'd
829
00:25:55,130 --> 00:25:55,271
[landon]: oh
830
00:25:55,200 --> 00:25:55,662
[rachel]: actually like to
831
00:25:55,743 --> 00:25:55,824
[shamsiya]: you
832
00:25:55,803 --> 00:25:55,944
[rachel]: ask
833
00:25:55,924 --> 00:25:56,126
[shamsiya]: serve
834
00:25:56,004 --> 00:25:56,306
[rachel]: you about
835
00:25:56,166 --> 00:25:56,649
[shamsiya]: your company
836
00:25:56,346 --> 00:25:57,654
[rachel]: your podcastso
837
00:25:58,384 --> 00:25:59,167
[shamsiya]: yeah i know it's
838
00:25:59,108 --> 00:25:59,288
[rachel]: sorry
839
00:25:59,208 --> 00:25:59,368
[shamsiya]: okay
840
00:25:59,388 --> 00:25:59,408
[rachel]: i
841
00:25:59,408 --> 00:25:59,589
[shamsiya]: race
842
00:25:59,509 --> 00:25:59,629
[rachel]: have
843
00:25:59,670 --> 00:25:59,770
[shamsiya]: can
844
00:25:59,769 --> 00:26:02,874
[rachel]: leg i have definitely some internet legs
so i'm always
845
00:26:02,660 --> 00:26:02,880
[landon]: like
846
00:26:02,954 --> 00:26:06,460
[rachel]: like a little bit by and i
apologize for that but you mentioned the podcast
847
00:26:06,480 --> 00:26:10,827
[rachel]: i just really wanted to bring it
up because i think the concept is amazing
848
00:26:11,349 --> 00:26:14,339
[rachel]: and it's so funny that like it's
one of those things that's almost like common
849
00:26:14,254 --> 00:26:14,494
[shamsiya]: yeah
850
00:26:14,440 --> 00:26:17,218
[rachel]: sense like there's a few different common
851
00:26:17,701 --> 00:26:17,883
[landon]: man
852
00:26:17,819 --> 00:26:21,225
[rachel]: um regret that people have there's a
book about it i think it's like a
853
00:26:21,305 --> 00:26:21,846
[rachel]: nurse wrote
854
00:26:21,855 --> 00:26:21,995
[landon]: five
855
00:26:21,886 --> 00:26:22,107
[rachel]: it who
856
00:26:22,076 --> 00:26:22,316
[landon]: regrets
857
00:26:22,207 --> 00:26:22,327
[rachel]: was
858
00:26:22,356 --> 00:26:22,416
[landon]: to
859
00:26:22,427 --> 00:26:22,467
[rachel]: in
860
00:26:22,476 --> 00:26:22,556
[landon]: the
861
00:26:22,567 --> 00:26:22,908
[rachel]: positive
862
00:26:22,596 --> 00:26:22,797
[landon]: dying
863
00:26:22,968 --> 00:26:25,172
[rachel]: care exactly and it's like
864
00:26:25,120 --> 00:26:25,240
[landon]: no
865
00:26:25,212 --> 00:26:28,297
[rachel]: okay i've read that book like i
kind of get it but until i think
866
00:26:29,258 --> 00:26:29,778
[rachel]: you really
867
00:26:29,550 --> 00:26:29,714
[landon]: oh
868
00:26:29,959 --> 00:26:33,725
[rachel]: hear people's stories like one on one
or you really experience it personally it doesn't
869
00:26:33,765 --> 00:26:36,229
[rachel]: really sink in so is there something
that you can
870
00:26:36,150 --> 00:26:36,250
[landon]: oh
871
00:26:36,269 --> 00:26:39,334
[rachel]: make me share that's really sunk in
for you obviously no regret is a big
872
00:26:39,394 --> 00:26:39,795
[rachel]: one but is there
873
00:26:39,694 --> 00:26:39,895
[shamsiya]: yeah
874
00:26:39,855 --> 00:26:42,988
[rachel]: anything else you could share with us
that would really
875
00:26:42,940 --> 00:26:43,102
[landon]: it was
876
00:26:43,088 --> 00:26:46,897
[rachel]: truly help someone push maybe push them
out of their comfort zone because it's so
877
00:26:46,873 --> 00:26:46,894
[shamsiya]: m
878
00:26:46,977 --> 00:26:48,504
[rachel]: worth it like you've clearly learned that
879
00:26:50,381 --> 00:26:51,943
[landon]: yeah but
880
00:26:52,024 --> 00:26:52,366
[shamsiya]: oh
881
00:26:52,484 --> 00:26:54,888
[landon]: i'm not doing the podcast any more
it was just omething i kind of did
882
00:26:54,968 --> 00:26:57,232
[landon]: during covid for a bit i kind
of want to bring it back because i
883
00:26:57,312 --> 00:27:02,160
[landon]: really enjoyed the conversations like i really
did find just a lot of it was
884
00:27:02,200 --> 00:27:04,644
[landon]: really great just talking with some of
them and some of them did have like
885
00:27:04,985 --> 00:27:08,531
[landon]: i think everyone has an amazing story
and i think every one's got like a
886
00:27:08,631 --> 00:27:12,257
[landon]: unique kind of journey that they've gone
through i think i mean plenty of take
887
00:27:12,277 --> 00:27:17,005
[landon]: aways from talking with some of these
some of these senior citizens in termallnlis patients
888
00:27:17,366 --> 00:27:24,238
[landon]: um but no regret maybe that's kind
of like taking a negative i'd say like
889
00:27:25,860 --> 00:27:28,385
[landon]: high level i don't know
890
00:27:28,308 --> 00:27:29,088
[rachel]: oh
891
00:27:28,465 --> 00:27:31,450
[landon]: like the there're just so many things
that i could kind of dive into but
892
00:27:31,510 --> 00:27:35,677
[landon]: people talking a lot about like relationships
and how much that mattered and and people
893
00:27:35,917 --> 00:27:42,909
[landon]: or or or faith some people or
um spouses of marriage like there's just a
894
00:27:42,969 --> 00:27:47,336
[landon]: lot of great stories that i got
the chance to kind of dive into their
895
00:27:47,396 --> 00:27:53,551
[landon]: life for a bit and learn more
um and i think it was just as
896
00:27:53,571 --> 00:27:54,153
[landon]: this really
897
00:27:54,288 --> 00:27:54,534
[rachel]: oh
898
00:27:54,393 --> 00:27:56,078
[landon]: some really great stories and some really
great people
899
00:27:58,098 --> 00:27:58,118
[rachel]: m
900
00:27:58,174 --> 00:28:03,689
[shamsiya]: well it must have been very difficult
actually living those stories with the i don't
901
00:28:03,729 --> 00:28:04,411
[shamsiya]: know was it
902
00:28:04,495 --> 00:28:09,564
[landon]: i it depends i i mean some
some people have had definitely gone through a
903
00:28:09,584 --> 00:28:14,701
[landon]: lot and a lot of loss and
things like that i mean it kind of
904
00:28:14,801 --> 00:28:18,407
[landon]: it kind of depends and some of
it was some people had kind of like
905
00:28:18,467 --> 00:28:25,899
[landon]: more up beaten optimistic personalities like even
when they had i remember one guy talked
906
00:28:26,000 --> 00:28:27,362
[landon]: who had a s and he
907
00:28:27,888 --> 00:28:28,109
[rachel]: oh
908
00:28:29,145 --> 00:28:32,911
[landon]: only had a couple more months left
but he just had an amazingly positive personality
909
00:28:33,132 --> 00:28:37,639
[landon]: of like like this life i've had
has been incredible and i love my family
910
00:28:38,060 --> 00:28:43,931
[landon]: he um i know a lot of
people there their happiness to it just wasn't
911
00:28:43,991 --> 00:28:49,661
[landon]: really dependent on their circumstances and it
wasn't really dependent on they didn't seem to
912
00:28:49,701 --> 00:28:53,187
[landon]: care that much about things they were
chasing or things that like they didn't seem
913
00:28:53,307 --> 00:28:56,032
[landon]: worried or stressed about a bunch of
things they were just like very very grateful
914
00:28:56,072 --> 00:29:00,599
[landon]: and very grateful mind set and very
um i just kind of upbeat mind set
915
00:29:01,280 --> 00:29:04,786
[landon]: and my grandmother as well she she
was the one who i guess led me
916
00:29:05,027 --> 00:29:08,713
[landon]: into this she's she's my last grandmother
she is one who kind of like i
917
00:29:08,733 --> 00:29:12,359
[landon]: had a mazing dinner with her like
three hour dinner and she has had cancer
918
00:29:12,419 --> 00:29:15,023
[landon]: twenty six times and she i've never
heard a complaint
919
00:29:14,989 --> 00:29:15,090
[rachel]: wow
920
00:29:15,124 --> 00:29:19,090
[landon]: like she is just the most positive
person always up beat and just a force
921
00:29:19,170 --> 00:29:23,618
[landon]: of nature and hilarious and i really
love talking with her and then i was
922
00:29:23,678 --> 00:29:26,082
[landon]: traveling for a bit after that i
thought well what if i just like talk
923
00:29:26,142 --> 00:29:29,367
[landon]: with more people like i really enjoyed
that conversation and so it didn't didn't start
924
00:29:29,407 --> 00:29:33,294
[landon]: with any kind of end goal just
started with like conversations with random senior citizens
925
00:29:33,334 --> 00:29:35,558
[landon]: in the street kind of like humans
in new york just as i was traveling
926
00:29:35,658 --> 00:29:39,889
[landon]: and it eventually led to like podcast
after that but i say the positivity of
927
00:29:39,949 --> 00:29:42,958
[landon]: some people and just like their mind
set was just really inspiring
928
00:29:44,194 --> 00:29:45,776
[shamsiya]: amazing would you talk
929
00:29:45,800 --> 00:29:45,940
[landon]: talk
930
00:29:45,836 --> 00:29:46,797
[shamsiya]: to them about their business
931
00:29:46,782 --> 00:29:47,042
[landon]: ness
932
00:29:46,839 --> 00:29:47,022
[rachel]: yeah
933
00:29:46,978 --> 00:29:50,342
[shamsiya]: or entreprenel ideas would they talk about
it actually
934
00:29:51,520 --> 00:29:54,746
[landon]: um no i guess it was all
it was all pretty separate some people i
935
00:29:54,846 --> 00:29:58,993
[landon]: talked with were like had done startups
or had done business some people also talked
936
00:29:59,073 --> 00:30:05,222
[landon]: about things that they wish they done
either in career or with relationships of friendship
937
00:30:05,342 --> 00:30:08,866
[landon]: they had but it was it was
a lot of different topics so so it
938
00:30:08,906 --> 00:30:11,869
[landon]: kind of depend on the person terms
of which direction went in
939
00:30:12,974 --> 00:30:14,858
[shamsiya]: a perfect so long as i know
940
00:30:14,791 --> 00:30:14,992
[landon]: i know
941
00:30:14,918 --> 00:30:15,018
[shamsiya]: you
942
00:30:15,072 --> 00:30:15,152
[landon]: you
943
00:30:15,078 --> 00:30:15,399
[shamsiya]: started
944
00:30:15,333 --> 00:30:15,493
[landon]: are
945
00:30:15,439 --> 00:30:18,304
[shamsiya]: your business when you were really young
right and then
946
00:30:18,261 --> 00:30:18,381
[landon]: the
947
00:30:18,545 --> 00:30:21,290
[shamsiya]: you say you need tenacity and perseverance
but you
948
00:30:21,350 --> 00:30:21,451
[landon]: you
949
00:30:21,450 --> 00:30:23,957
[shamsiya]: also joined by combinator how do you
get
950
00:30:23,991 --> 00:30:24,111
[landon]: get
951
00:30:24,017 --> 00:30:26,290
[shamsiya]: into that and why was that important
for you
952
00:30:27,751 --> 00:30:31,297
[landon]: i'd say i mean why company it's
it's a great kind of community and group
953
00:30:31,417 --> 00:30:37,347
[landon]: in terms of not on the investment
and demode which helps you raise investment after
954
00:30:37,407 --> 00:30:42,056
[landon]: that but it's it's a great network
and i've heard about a bnbanddropbox and some
955
00:30:42,096 --> 00:30:45,924
[landon]: of these other kind of alumni and
so i think that's what led to wanting
956
00:30:45,984 --> 00:30:51,506
[landon]: to join and yeah i definitely recommend
it in terms of like it's a great
957
00:30:51,566 --> 00:30:52,549
[landon]: group definitely
958
00:30:52,564 --> 00:30:57,859
[shamsiya]: i help you like did it help
you on your ideas skills motivation or just
959
00:30:57,919 --> 00:30:58,762
[shamsiya]: give you credibility
960
00:30:59,560 --> 00:31:03,526
[landon]: i'd say even more so like leading
up to like before joining like a lot
961
00:31:03,566 --> 00:31:06,331
[landon]: of the free stuff that they have
online the free start up school and some
962
00:31:06,371 --> 00:31:09,837
[landon]: of the information that they have on
line like i thought that was just really
963
00:31:09,897 --> 00:31:14,204
[landon]: impactful in terms of like um helping
me along the journey particularly because i was
964
00:31:14,264 --> 00:31:18,291
[landon]: a founder in charleston and didn't have
a network in maybe a big city like
965
00:31:18,331 --> 00:31:24,140
[landon]: san francisco or new york and so
a lot of their information that there that
966
00:31:24,180 --> 00:31:28,047
[landon]: they provided was was super insightful even
before i joined their program and then the
967
00:31:28,087 --> 00:31:29,169
[landon]: program itself was great too
968
00:31:31,078 --> 00:31:32,139
[rachel]: yeah i wanted to ask you about
969
00:31:31,990 --> 00:31:32,010
[landon]: i
970
00:31:32,180 --> 00:31:35,365
[rachel]: that actually so have you always been
based in charleston like even when you're doing
971
00:31:35,385 --> 00:31:39,191
[rachel]: your other startups or did you move
around a bit sounds like you travelled obviously
972
00:31:39,231 --> 00:31:42,096
[rachel]: a lot but in terms of like
for your job for your startups
973
00:31:43,191 --> 00:31:44,193
[landon]: kind of a mix so
974
00:31:45,184 --> 00:31:45,527
[shamsiya]: oh
975
00:31:45,435 --> 00:31:50,203
[landon]: for example the my first start up
my co founder sale was and he was
976
00:31:50,263 --> 00:31:55,973
[landon]: in so i was with him and
by for a bit and then with i
977
00:31:56,033 --> 00:32:01,694
[landon]: guess i've probably done maybe seven or
i kind of like houses with other founders
978
00:32:02,856 --> 00:32:07,204
[landon]: in different cities so one was in
tuloom was nineteen of us living together i
979
00:32:07,865 --> 00:32:13,435
[landon]: was just in medicine for a month
with about fifteen founders and about to do
980
00:32:13,575 --> 00:32:18,503
[landon]: one in lisbon this fall that i'm
organizing that will be a group of founders
981
00:32:18,564 --> 00:32:22,711
[landon]: in v c's and i just think
working from home has some as in cans
982
00:32:22,751 --> 00:32:26,579
[landon]: but when you're just working from home
or from a coffee shop all day it
983
00:32:26,599 --> 00:32:32,552
[landon]: doesn't have that energy compared to being
around other founders and other intreprenters so i've
984
00:32:32,592 --> 00:32:36,238
[landon]: kind of treated charleston is like a
home base because i do love charleston but
985
00:32:36,318 --> 00:32:40,104
[landon]: also i feel like i need that
kind of like energy of being around other
986
00:32:40,185 --> 00:32:43,170
[landon]: founders and so i really like some
of these co living houses being around some
987
00:32:43,751 --> 00:32:48,920
[landon]: i've also spent some time in san
francisco and new york but at the moment
988
00:32:49,000 --> 00:32:53,026
[landon]: it's been kind of mainly home base
and then some of these different different months
989
00:32:53,046 --> 00:32:55,389
[landon]: or a couple of months abroad with
living with other founders
990
00:32:57,058 --> 00:32:58,039
[rachel]: so did you organize those
991
00:32:57,902 --> 00:32:57,983
[landon]: why
992
00:32:58,079 --> 00:33:01,405
[rachel]: houses yourself or because i've heard of
them before i know there's as i call
993
00:33:01,465 --> 00:33:04,390
[rachel]: like founders house or something like that
where you can join them did you always
994
00:33:04,470 --> 00:33:07,035
[rachel]: organize them or you joined a few
and then you like love the concept or
995
00:33:07,095 --> 00:33:07,856
[rachel]: now you're starting your out
996
00:33:08,550 --> 00:33:11,796
[landon]: it's it's a mix i've done i
was in the first one for launch house
997
00:33:11,896 --> 00:33:16,083
[landon]: which which is a group that that
organized this is some of these houses and
998
00:33:16,183 --> 00:33:21,232
[landon]: then i have organized some different ones
s then and and then i've been a
999
00:33:21,272 --> 00:33:25,058
[landon]: part of some some that some friends
have organized so it's kind of a mix
1000
00:33:25,318 --> 00:33:28,624
[landon]: and that's kind of a mix as
well as communities from launch house or from
1001
00:33:28,904 --> 00:33:33,552
[landon]: on deck which is another kind of
started community and then why commentator as well
1002
00:33:34,393 --> 00:33:38,520
[landon]: there's just different kind of like founders
group where a good bit of people especially
1003
00:33:38,580 --> 00:33:45,259
[landon]: since covidornow remote or or kind of
bouncing and so there's a decent bit of
1004
00:33:45,299 --> 00:33:45,863
[landon]: stuff going on
1005
00:33:46,884 --> 00:33:47,485
[shamsiya]: so there's actually
1006
00:33:47,460 --> 00:33:47,720
[landon]: actually
1007
00:33:47,525 --> 00:33:47,725
[shamsiya]: a lot
1008
00:33:47,618 --> 00:33:47,799
[rachel]: yeah
1009
00:33:47,760 --> 00:33:47,780
[landon]: a
1010
00:33:47,785 --> 00:33:47,845
[shamsiya]: of
1011
00:33:47,841 --> 00:33:47,941
[landon]: lot
1012
00:33:47,946 --> 00:33:48,166
[shamsiya]: like
1013
00:33:47,980 --> 00:33:48,061
[rachel]: i'm
1014
00:33:48,001 --> 00:33:48,041
[landon]: of
1015
00:33:48,346 --> 00:33:51,311
[shamsiya]: exchange of ideas and energies and you
know
1016
00:33:51,198 --> 00:33:51,440
[rachel]: oh
1017
00:33:51,471 --> 00:33:55,558
[shamsiya]: networking so you have all these cool
people on your what's up list is that
1018
00:33:55,618 --> 00:33:58,663
[shamsiya]: how you're building your network hurrying amazing
people
1019
00:33:58,498 --> 00:33:58,819
[landon]: people
1020
00:33:59,494 --> 00:34:01,054
[shamsiya]: ye my
1021
00:34:00,762 --> 00:34:06,692
[landon]: i think i think i underestimated the
importance of like network and just being around
1022
00:34:06,732 --> 00:34:07,413
[landon]: other founders
1023
00:34:07,278 --> 00:34:07,501
[rachel]: yeah
1024
00:34:08,455 --> 00:34:11,640
[landon]: early on in terms like my first
three or four years were mainly intro and
1025
00:34:11,700 --> 00:34:15,947
[landon]: i thought carlson was a totally fine
start up scene and now i think if
1026
00:34:16,028 --> 00:34:18,492
[landon]: i did it over again i would
have moved to san francisco right away in
1027
00:34:18,572 --> 00:34:24,261
[landon]: terms of just being on other founders
does have an impact and now i think
1028
00:34:24,301 --> 00:34:29,270
[landon]: that's changed in terms of there's a
lot of these both city you know miami
1029
00:34:29,370 --> 00:34:32,675
[landon]: and new york and austin a lot
of them have start up pubs but there's
1030
00:34:32,715 --> 00:34:37,203
[landon]: also a lot more virtual kind of
stuff on deck was the first community that
1031
00:34:37,343 --> 00:34:41,840
[landon]: that i joined where i really realize
just the benefits and just the post the
1032
00:34:42,040 --> 00:34:48,211
[landon]: positive kind of like um aspects of
of just talking with other founders about hardships
1033
00:34:48,471 --> 00:34:55,042
[landon]: and difficulties for starting or nothing but
also getting different feedback and insight and advice
1034
00:34:55,263 --> 00:34:58,748
[landon]: from a lot of them which which
i think is different than advice from from
1035
00:34:58,808 --> 00:35:03,536
[landon]: a friend or family member whatever it
might be so so over time i think
1036
00:35:03,677 --> 00:35:08,588
[landon]: now some different communities i've been very
very helpful but i definitely i think i
1037
00:35:08,608 --> 00:35:11,776
[landon]: would have accelerated if i'd if i'd
just gone to one of these different big
1038
00:35:11,856 --> 00:35:12,658
[landon]: cities to begin with
1039
00:35:15,118 --> 00:35:18,985
[rachel]: i'm curious to hear about your kind
of strategy for personal branding because it sounds
1040
00:35:19,005 --> 00:35:19,185
[rachel]: like you
1041
00:35:19,172 --> 00:35:19,294
[landon]: it
1042
00:35:19,265 --> 00:35:21,449
[rachel]: do it really well like i know
i saw your websiteadi
1043
00:35:21,391 --> 00:35:21,613
[landon]: i thought
1044
00:35:21,529 --> 00:35:23,553
[rachel]: like how you have like it says
like the real me
1045
00:35:23,531 --> 00:35:23,551
[landon]: a
1046
00:35:23,573 --> 00:35:25,796
[rachel]: and the fake me or something like
that and like
1047
00:35:25,800 --> 00:35:25,820
[landon]: i
1048
00:35:25,836 --> 00:35:29,102
[rachel]: i really like that kind of tongue
and cheek kind of way of doing it
1049
00:35:29,843 --> 00:35:32,948
[rachel]: but you even mentioned like organizing these
houses for example like i just think that
1050
00:35:33,285 --> 00:35:33,406
[landon]: that
1051
00:35:33,489 --> 00:35:37,255
[rachel]: it's great to join one that's already
being planned but actually planning yourself i feel
1052
00:35:37,275 --> 00:35:37,356
[rachel]: like
1053
00:35:37,291 --> 00:35:37,392
[landon]: that
1054
00:35:37,376 --> 00:35:41,349
[rachel]: that lends you even more ability because
like now you're kind of the organizer of
1055
00:35:41,450 --> 00:35:45,942
[rachel]: it do you have any tips are
recommendations for how like you know a newer
1056
00:35:46,022 --> 00:35:47,645
[rachel]: aspiring entrepreneur can do that
1057
00:35:47,552 --> 00:35:47,573
[landon]: i
1058
00:35:47,745 --> 00:35:51,292
[rachel]: to kind of just jump in if
they're not necessarily from kind of one of
1059
00:35:51,312 --> 00:35:53,976
[rachel]: the big start up hubs like san
francisco for example
1060
00:35:54,611 --> 00:35:57,927
[landon]: to jump into like co living house
or something like that
1061
00:35:59,278 --> 00:36:02,383
[rachel]: just i generally like say you know
you've never started to start up before you
1062
00:36:02,403 --> 00:36:04,907
[rachel]: don't really have a network you know
you come from like a you know a
1063
00:36:04,968 --> 00:36:07,732
[rachel]: city that's not typically associated with start
up like is there a way that you
1064
00:36:07,792 --> 00:36:12,084
[rachel]: can kind of work on your personal
branding to like lend yourself some credibility
1065
00:36:11,734 --> 00:36:11,935
[shamsiya]: yeah
1066
00:36:13,961 --> 00:36:18,428
[landon]: yeah well i'd say there hasn't been
a i guess i a deliberate kind of
1067
00:36:19,350 --> 00:36:22,435
[landon]: focus on personal branding even with my
website i need to update some of that
1068
00:36:22,795 --> 00:36:26,281
[landon]: i think twenty people dem to me
this past week and rick rolled on my
1069
00:36:26,341 --> 00:36:28,565
[landon]: website but i
1070
00:36:29,050 --> 00:36:29,130
[rachel]: we
1071
00:36:29,086 --> 00:36:29,326
[landon]: say
1072
00:36:29,170 --> 00:36:29,471
[rachel]: were talking
1073
00:36:29,344 --> 00:36:29,584
[shamsiya]: yeah
1074
00:36:29,491 --> 00:36:34,342
[rachel]: about that too same like there was
a music video as like yes like as
1075
00:36:35,396 --> 00:36:36,558
[landon]: yeahthat
1076
00:36:36,355 --> 00:36:37,778
[shamsiya]: and she's like it's a joke is
that
1077
00:36:37,758 --> 00:36:38,808
[rachel]: yeah
1078
00:36:37,858 --> 00:36:38,298
[shamsiya]: a joke
1079
00:36:40,161 --> 00:36:42,588
[rachel]: yeah
1080
00:36:40,845 --> 00:36:41,306
[landon]: yeah that
1081
00:36:41,344 --> 00:36:43,451
[shamsiya]: yeah
1082
00:36:41,366 --> 00:36:44,311
[landon]: was like supposed to be something that
was going to finish and then i just
1083
00:36:44,351 --> 00:36:45,673
[landon]: haven't finished it so
1084
00:36:46,595 --> 00:36:46,696
[shamsiya]: yeah
1085
00:36:47,677 --> 00:36:53,767
[landon]: but so sorry about but being worked
on but no i'd say like in general
1086
00:36:55,610 --> 00:36:59,697
[landon]: i think when it comes to personal
branding like trying to try to trying to
1087
00:36:59,737 --> 00:37:03,864
[landon]: be authentic to your own brand to
your own kind of style whatever it might
1088
00:37:03,904 --> 00:37:07,670
[landon]: be and at the same time ideally
like something that's different in terms like i
1089
00:37:07,710 --> 00:37:10,475
[landon]: think it's very easy like when you're
trying to create a brand or trying trying
1090
00:37:10,515 --> 00:37:14,802
[landon]: to create a focus to just see
and you like and try to comply their
1091
00:37:14,882 --> 00:37:18,869
[landon]: style or to try to you know
if it is like content based to try
1092
00:37:18,929 --> 00:37:22,635
[landon]: to complete their content and i think
it's the same kind of thing where it's
1093
00:37:23,236 --> 00:37:26,722
[landon]: start up to wards is more competition
or might be more crowded versus like trying
1094
00:37:26,742 --> 00:37:31,781
[landon]: to create something a bit more unique
or a bit more you i guess that's
1095
00:37:31,842 --> 00:37:36,049
[landon]: like i guess kind of high level
thought process but but that hasn't been deliberate
1096
00:37:36,069 --> 00:37:39,194
[landon]: in terms of like i think i
think some startups like you do need to
1097
00:37:39,234 --> 00:37:42,379
[landon]: focus on personal brand you no need
to try to get an audience that can
1098
00:37:42,419 --> 00:37:48,549
[landon]: be held but i think there other
times where it can just be distracting um
1099
00:37:48,910 --> 00:37:49,591
[landon]: i know my first
1100
00:37:49,578 --> 00:37:49,781
[rachel]: yeah
1101
00:37:49,671 --> 00:37:55,000
[landon]: like first year or two and start
ups i really i really like over size
1102
00:37:55,321 --> 00:38:00,610
[landon]: connecting and coffees and meeting with people
and going to events and networks and now
1103
00:38:00,690 --> 00:38:04,135
[landon]: i'm more on the side of trying
to be a bit more heads down and
1104
00:38:06,379 --> 00:38:10,623
[landon]: try to but i think it depends
i think it depends on what you work
1105
00:38:10,743 --> 00:38:18,211
[landon]: on and had everything but a lot
of ways to go about it ye
1106
00:38:18,758 --> 00:38:21,583
[rachel]: for sure all right feel ike that's
all the questions i had i don't want
1107
00:38:21,603 --> 00:38:24,688
[rachel]: to take up too much of your
time and were a little over here shams
1108
00:38:24,848 --> 00:38:25,229
[rachel]: there anything you
1109
00:38:25,231 --> 00:38:25,251
[landon]: h
1110
00:38:25,269 --> 00:38:29,316
[rachel]: want to wrap up with before we
let landon obviously plug you know his business
1111
00:38:29,376 --> 00:38:30,766
[rachel]: and where we can find social
1112
00:38:32,314 --> 00:38:32,615
[shamsiya]: i really
1113
00:38:32,483 --> 00:38:32,786
[landon]: i really
1114
00:38:32,655 --> 00:38:32,775
[shamsiya]: want
1115
00:38:32,827 --> 00:38:32,928
[landon]: want
1116
00:38:32,835 --> 00:38:33,075
[shamsiya]: to know
1117
00:38:32,988 --> 00:38:33,231
[landon]: to know
1118
00:38:33,316 --> 00:38:33,496
[shamsiya]: what
1119
00:38:33,473 --> 00:38:33,655
[landon]: what
1120
00:38:34,117 --> 00:38:37,964
[shamsiya]: do you observe with the young entrepreneur
s the mistakes that they are making and
1121
00:38:38,004 --> 00:38:40,488
[shamsiya]: that you would be like oh you
know don't do that don't do that you
1122
00:38:40,548 --> 00:38:42,792
[shamsiya]: want to tell them but you obviously
cannot
1123
00:38:42,570 --> 00:38:42,790
[landon]: oh
1124
00:38:43,132 --> 00:38:46,144
[shamsiya]: so what is it you obvacc yeah
1125
00:38:45,370 --> 00:38:51,540
[landon]: yeah great question i'd say that the
first is to just start like i think
1126
00:38:51,580 --> 00:38:57,249
[landon]: the hardest part is starting and i
think there's a misconception that entreprenership is like
1127
00:38:57,289 --> 00:38:59,914
[landon]: a liebold moment where you're
1128
00:39:00,198 --> 00:39:00,218
[rachel]: m
1129
00:39:00,214 --> 00:39:04,441
[landon]: you're walking suddenly the idea of like
air may be for dogs or whatever it
1130
00:39:04,461 --> 00:39:08,488
[landon]: might be and i view it more
as like the light bold moment is deciding
1131
00:39:08,528 --> 00:39:13,096
[landon]: to be an entree and after that
the ideas or thinking the ideas are launching
1132
00:39:13,196 --> 00:39:17,503
[landon]: ideas comes after that um and there
still are liebold moments that like even with
1133
00:39:17,563 --> 00:39:20,668
[landon]: my first start up like it did
feel kind of like that where we're like
1134
00:39:20,728 --> 00:39:24,535
[landon]: something clicks and usually usually people have
an idea and they rushed on to google
1135
00:39:24,595 --> 00:39:27,500
[landon]: and then they get discouraged and then
like it kind of fades away like i'd
1136
00:39:27,560 --> 00:39:30,745
[landon]: still say like still just try to
start something try to launch something or if
1137
00:39:30,785 --> 00:39:34,051
[landon]: you don't have an idea like still
still work on that terms like it's still
1138
00:39:34,171 --> 00:39:37,096
[landon]: kind of like a muscle you need
to work on where you know right down
1139
00:39:37,216 --> 00:39:41,263
[landon]: five start up ideas per week and
just commit yourself to that and you'll get
1140
00:39:41,303 --> 00:39:46,612
[landon]: there or work at a start up
like i think i think we need more
1141
00:39:46,652 --> 00:39:52,922
[landon]: intrenters i think they can be benefit
so ciety that can create jobs and i
1142
00:39:53,002 --> 00:39:58,612
[landon]: think it's a lot of a lot
of young people i think i think there
1143
00:39:58,632 --> 00:40:02,831
[landon]: can be there can be more and
i think there's kind of like a i
1144
00:40:02,871 --> 00:40:07,939
[landon]: know maybe misconception of of just kind
of like the process where i think i
1145
00:40:07,959 --> 00:40:11,285
[landon]: think just especially if you're in college
i gets a perfect time to start an
1146
00:40:11,305 --> 00:40:16,313
[landon]: idea to just go somethin and there's
so many resources here you can just as
1147
00:40:16,373 --> 00:40:19,038
[landon]: well as now there's just so many
resources out there like there's just so much
1148
00:40:19,078 --> 00:40:24,266
[landon]: information where you can watch you tube
videos and listen to all these founders or
1149
00:40:24,727 --> 00:40:29,615
[landon]: follow like why comes advice on all
their website and really just like get stuff
1150
00:40:29,695 --> 00:40:33,862
[landon]: out there so i'd say that'd be
the high level kind of advice would be
1151
00:40:34,283 --> 00:40:38,109
[landon]: just be to start and and don't
and if it doesn't work out or even
1152
00:40:38,190 --> 00:40:40,113
[landon]: it's on the side even it's just
like a week end a night kind of
1153
00:40:40,153 --> 00:40:45,181
[landon]: thing like i think you'll still learn
from it and still find what you enjoyed
1154
00:40:45,381 --> 00:40:49,088
[landon]: or don't enjoy but the process and
kind of determine more if it's for you
1155
00:40:49,308 --> 00:40:52,373
[landon]: and then like i said earlier like
i do think twenties are still like the
1156
00:40:52,413 --> 00:40:57,962
[landon]: best time to just take risks to
just kind of go for where it's harder
1157
00:40:58,123 --> 00:40:59,645
[landon]: i think to do that when you've
1158
00:40:59,598 --> 00:40:59,799
[rachel]: oh
1159
00:40:59,665 --> 00:41:03,251
[landon]: got a family and some people know
student loans and things like that there are
1160
00:41:03,291 --> 00:41:09,140
[landon]: different circumstances where a job does totally
make sense but even if it's on the
1161
00:41:09,180 --> 00:41:13,045
[landon]: side or weekend or just you know
linking with a friend who has an idea
1162
00:41:13,125 --> 00:41:17,249
[landon]: like i think just just trying to
start something is always is always good
1163
00:41:18,104 --> 00:41:18,264
[shamsiya]: yeah
1164
00:41:18,180 --> 00:41:18,340
[landon]: yeah
1165
00:41:18,765 --> 00:41:22,230
[shamsiya]: i completely agree if you have an
idea you should go for it because if
1166
00:41:22,291 --> 00:41:25,937
[shamsiya]: you do not then how would like
how are we going to create all these
1167
00:41:25,997 --> 00:41:26,638
[shamsiya]: experiments how
1168
00:41:26,574 --> 00:41:26,595
[rachel]: a
1169
00:41:26,698 --> 00:41:28,240
[shamsiya]: are we going to see all this
information
1170
00:41:28,218 --> 00:41:28,238
[rachel]: m
1171
00:41:28,321 --> 00:41:30,324
[shamsiya]: come out like it has to lead
1172
00:41:30,260 --> 00:41:30,320
[landon]: the
1173
00:41:30,384 --> 00:41:34,751
[shamsiya]: to something right people have to keep
building something making mistakes following so that you
1174
00:41:34,771 --> 00:41:38,277
[shamsiya]: know we kind of like are able
to move forward into the future i think
1175
00:41:38,317 --> 00:41:42,464
[shamsiya]: it's the most logical step as a
scientist i know that is very important happen
1176
00:41:42,845 --> 00:41:43,386
[shamsiya]: there's another
1177
00:41:43,330 --> 00:41:43,350
[landon]: a
1178
00:41:43,426 --> 00:41:43,726
[shamsiya]: question
1179
00:41:43,530 --> 00:41:43,850
[landon]: question
1180
00:41:43,786 --> 00:41:43,887
[shamsiya]: that
1181
00:41:43,890 --> 00:41:43,991
[landon]: that
1182
00:41:43,927 --> 00:41:45,289
[shamsiya]: i have to ask you so when
1183
00:41:45,292 --> 00:41:45,392
[landon]: when
1184
00:41:45,329 --> 00:41:45,389
[shamsiya]: you
1185
00:41:45,432 --> 00:41:45,492
[landon]: you
1186
00:41:45,449 --> 00:41:45,529
[shamsiya]: are
1187
00:41:45,552 --> 00:41:45,632
[landon]: are
1188
00:41:45,609 --> 00:41:45,910
[shamsiya]: pitching
1189
00:41:45,752 --> 00:41:45,993
[landon]: in
1190
00:41:45,970 --> 00:41:46,130
[shamsiya]: your
1191
00:41:46,073 --> 00:41:46,233
[landon]: your
1192
00:41:46,230 --> 00:41:46,611
[shamsiya]: ideas
1193
00:41:46,333 --> 00:41:46,693
[landon]: ideas
1194
00:41:46,671 --> 00:41:48,214
[shamsiya]: to your investors i'm sure
1195
00:41:48,175 --> 00:41:48,455
[landon]: sure
1196
00:41:48,254 --> 00:41:48,614
[shamsiya]: they're like
1197
00:41:48,616 --> 00:41:48,716
[landon]: like
1198
00:41:48,634 --> 00:41:49,095
[shamsiya]: you know what this
1199
00:41:49,096 --> 00:41:49,196
[landon]: this
1200
00:41:49,115 --> 00:41:49,215
[shamsiya]: has
1201
00:41:49,236 --> 00:41:49,296
[landon]: has
1202
00:41:49,255 --> 00:41:49,516
[shamsiya]: already
1203
00:41:49,376 --> 00:41:49,597
[landon]: already
1204
00:41:49,556 --> 00:41:49,696
[shamsiya]: been
1205
00:41:49,657 --> 00:41:49,777
[landon]: been
1206
00:41:49,756 --> 00:41:50,037
[shamsiya]: done
1207
00:41:49,857 --> 00:41:50,157
[landon]: done
1208
00:41:50,397 --> 00:41:50,498
[shamsiya]: they
1209
00:41:50,518 --> 00:41:50,698
[landon]: the
1210
00:41:50,658 --> 00:41:51,800
[shamsiya]: already some platforms
1211
00:41:51,358 --> 00:41:51,839
[landon]: platform
1212
00:41:52,281 --> 00:41:52,541
[shamsiya]: how do
1213
00:41:52,580 --> 00:41:52,600
[landon]: i
1214
00:41:52,601 --> 00:41:57,621
[shamsiya]: you defend stand or how do you
differentiate yourself what is your answer
1215
00:41:59,601 --> 00:42:03,869
[landon]: i'd say it depends on the start
up in terms like the more specific answer
1216
00:42:04,369 --> 00:42:09,498
[landon]: i'm now more in the thought more
in the mind set of like trying t
1217
00:42:09,558 --> 00:42:11,221
[landon]: do things but trying find more and
more
1218
00:42:11,113 --> 00:42:11,134
[shamsiya]: m
1219
00:42:11,281 --> 00:42:13,565
[landon]: white space and i think the you
know more
1220
00:42:14,364 --> 00:42:14,647
[shamsiya]: gaps
1221
00:42:14,466 --> 00:42:18,954
[landon]: less more gaps and and less kind
of competition in terms of like my first
1222
00:42:18,994 --> 00:42:23,000
[landon]: thing that i started might have not
been that different from yelparrtrip adviser maybe slightly
1223
00:42:23,020 --> 00:42:26,046
[landon]: different and i think that's why i
was is so tough to just kind of
1224
00:42:26,106 --> 00:42:31,314
[landon]: like emerge from that um now i
think like the ones that really emerge are
1225
00:42:31,575 --> 00:42:33,137
[landon]: kind of category creators
1226
00:42:32,778 --> 00:42:33,098
[rachel]: oh
1227
00:42:33,338 --> 00:42:36,944
[landon]: in terms of like they are different
they are unique and and that's tough in
1228
00:42:36,984 --> 00:42:42,413
[landon]: terms of like um you know how
you can come up with that like even
1229
00:42:43,515 --> 00:42:47,401
[landon]: web three or a i i i
didn't know anything about that and so so
1230
00:42:47,601 --> 00:42:51,688
[landon]: a lot of it is kind of
like learning and reading and researching that kind
1231
00:42:51,728 --> 00:42:56,466
[landon]: of like yield some of that but
it's also got to be mixed with like
1232
00:42:56,586 --> 00:43:02,816
[landon]: passionate background which these overlapping kind of
kind of circles that feels like it's it's
1233
00:43:02,856 --> 00:43:07,083
[landon]: a tough one to kind of kind
of hit three these different factors in terms
1234
00:43:07,144 --> 00:43:10,970
[landon]: like i think there's a balance between
like trying to do something that might be
1235
00:43:11,050 --> 00:43:14,436
[landon]: future learning if you were doing a
venture back start up versus at the same
1236
00:43:14,516 --> 00:43:18,202
[landon]: time like just kind of grasping me
at win for like the next shiny thing
1237
00:43:18,663 --> 00:43:23,671
[landon]: and i've fallen into that trap where
i've started working on something but not really
1238
00:43:23,691 --> 00:43:27,918
[landon]: understood it or not really or just
kind of felt kind of like just chasing
1239
00:43:27,978 --> 00:43:31,704
[landon]: after whatever is hot now um and
so so i do think there's some kind
1240
00:43:31,724 --> 00:43:35,791
[landon]: of balance between like you know ideally
it's a personal pain point ideally it's some
1241
00:43:35,811 --> 00:43:38,436
[landon]: kind of pain point but if it
is future leading how can that be a
1242
00:43:38,496 --> 00:43:43,384
[landon]: pain point so like a lot of
overlapping factor that makes it actually complex and
1243
00:43:43,424 --> 00:43:47,671
[landon]: tricky so that's why i still figured
out i don't have like a solid answer
1244
00:43:47,751 --> 00:43:50,997
[landon]: at all but but hopefully with each
swing just kind of keep getting better and
1245
00:43:51,037 --> 00:43:52,319
[landon]: better with with each of those
1246
00:43:53,324 --> 00:43:54,205
[shamsiya]: it's really nice so
1248
00:43:54,786 --> 00:43:57,652
[shamsiya]: i think that's all for now but
do you want to tell us about your
1249
00:43:57,712 --> 00:43:58,654
[shamsiya]: next big project
1250
00:43:58,338 --> 00:43:58,779
[landon]: project
1251
00:43:58,994 --> 00:44:02,741
[shamsiya]: what's landon sandford going to be doing
in the next ten years what's happening
1252
00:44:03,376 --> 00:44:04,718
[landon]: hopefully the next ten years we'll see
1254
00:44:05,539 --> 00:44:06,681
[landon]: i guess right now what i'm working
1256
00:44:06,781 --> 00:44:07,302
[landon]: on is
1258
00:44:08,604 --> 00:44:12,431
[landon]: well i guess high level i raised
more more kind of i guess in a
1259
00:44:12,471 --> 00:44:16,478
[landon]: thesis and the thesis was that a
lot of the web three and crypto social
1260
00:44:16,518 --> 00:44:21,306
[landon]: platforms i've seen are just copy cats
and cones of existing platforms there's there's a
1261
00:44:21,366 --> 00:44:26,374
[landon]: crypto or tokenized version of two or
an instagram an tiktok and and twitch and
1262
00:44:26,414 --> 00:44:29,519
[landon]: things like that and i don't think
that's enough to overcome network effects i think
1263
00:44:29,920 --> 00:44:34,928
[landon]: you create something differentiated um and it's
usually on a single high school college campus
1264
00:44:34,968 --> 00:44:38,354
[landon]: and then if that work then it
grows from there and then i view tokens
1265
00:44:38,414 --> 00:44:41,439
[landon]: as more of a post product market
fit thing where it's more of a vehicle
1266
00:44:41,519 --> 00:44:46,007
[landon]: to reward the community and strengthen those
network effects but if a product isn't used
1267
00:44:46,047 --> 00:44:51,075
[landon]: for helpful on day one adding token
it doesn't doesn't change that so um so
1268
00:44:51,155 --> 00:44:53,980
[landon]: that that's kind of like the high
level thing that have been working on we've
1269
00:44:54,040 --> 00:44:55,803
[landon]: launched four or five things since
1271
00:44:55,883 --> 00:44:59,890
[landon]: january kind of doing this model similar
to the clubhouse founders in the t h
1272
00:44:59,950 --> 00:45:06,321
[landon]: founders were just keep launching stuff on
us on campuses until something works in terms
1273
00:45:06,361 --> 00:45:09,766
[landon]: of more specifically what i'm working on
now though it's a bit different in terms
1274
00:45:09,826 --> 00:45:14,043
[landon]: of it's more of like a hybrid
between like linked in and
1275
00:45:14,103 --> 00:45:18,690
[landon]: upwork or fiverr in terms of
we've i was a freelancer for before this
1276
00:45:18,871 --> 00:45:21,976
[landon]: we've hired a bunch of freelancers
and the process of finding a free lancer
1277
00:45:22,717 --> 00:45:26,343
[landon]: is still kind of a guest in
game on on some existing platforms where you
1278
00:45:26,403 --> 00:45:30,731
[landon]: don't know even from looking at the
portfolio if they're if they're going to deliver
1279
00:45:30,811 --> 00:45:34,176
[landon]: great work or not so it's more
based on recommendations and kind of like a
1280
00:45:34,216 --> 00:45:38,822
[landon]: social platform you can follow me and
see who i recommend for logo design or
1281
00:45:38,962 --> 00:45:44,226
[landon]: follow different people from w c or
google or whoever it might be and see
1283
00:45:45,007 --> 00:45:49,762
[landon]: who they recommend for marketing and a
big chicken in the kind of problem there
1284
00:45:49,802 --> 00:45:52,607
[landon]: so we're starting we're just going to
launch it within one community and see if
1285
00:45:53,048 --> 00:45:54,009
[landon]: there's strong network effects
1287
00:45:54,069 --> 00:45:56,373
[landon]: there and then if so then we'll
broaden from that but
1289
00:45:57,135 --> 00:45:59,719
[landon]: if not then we'll continue with kind
of the same play book that we've been
1290
00:45:59,759 --> 00:46:02,776
[landon]: doing so so so we'll see fun
1291
00:46:04,368 --> 00:46:06,553
[rachel]: awesome and then where can people find
more about you i know you have that
1292
00:46:06,593 --> 00:46:10,823
[rachel]: website is there anywhere else any social
platforms twitter all that where you would be
1293
00:46:10,883 --> 00:46:12,086
[rachel]: open for people to follow you
1294
00:46:13,022 --> 00:46:17,689
[landon]: definitely yeah i guess linked in is
the easiest one landon sandford on linkedin
1295
00:46:18,491 --> 00:46:22,898
[landon]: the current thing working on is arwen.fyi
1296
00:46:22,998 --> 00:46:26,426
[landon]: e n dot f if you want
to check that out for when it launches
1297
00:46:27,509 --> 00:46:33,560
[landon]: i'm on twitter two more more new
there but usually linkedin is probably the
1298
00:46:33,862 --> 00:46:34,366
[landon]: easiest spot
1299
00:46:36,508 --> 00:46:36,829
[rachel]: awesome
1301
00:46:37,450 --> 00:46:40,437
[rachel]: well thank you so much i feel
like this was great conversation we talked about
1302
00:46:40,458 --> 00:46:40,498
[rachel]: a
1304
00:46:40,518 --> 00:46:43,224
[rachel]: lot of different things but i think
there's just some gold nuggets there so that's
1305
00:46:43,284 --> 00:46:43,485
[rachel]: great
1306
00:46:45,002 --> 00:46:45,990
[landon]: thank you all for having me
